PENGEMBANGAN UMKM DI ERA DIGITALISASI MELALUI SERTIFIKASI JAMINAN PRODUK HALAL DI DESA BANDAR NEGERI

Abstract

This research aims to explain the development of MSMEs in the era of digitalization through the creation of halal certificates for micro, small and medium enterprises in Bandar Negeri village. The method used in this research is descriptive qualitative, namely collecting data through interviews or observations to help business actors in Bandar Negeri villages in developing their businesses, such as making halal certificates which aim to find out and convince buyers as proof that the product has been certified. produced is a halal product. Our aim in choosing this title is because there are still some micro business actors in Bandar Negeri village who do not yet have halal certificates for the products they produce, so they need to do so, because MSMEs are lower class businesses that play a role in increasing income in a region or country. The results of the activities or research that have been carried out are halal certificates for business actors in the form of printed paper, and have been handed over to the business actors. We made the halal certificate with the assistance of employees from the KUA of Labuhan Maringgai sub-district. The importance of halal certificates is very important for micro business actors to know the quality of the product they produce. Marketing is made easier for business actors by using increasingly sophisticated digital tools. Everything can be accessed through media so that it can reduce and lighten the burden on energy, time and others.