Belanja Online: Gaya Hidup Baru Remaja Masa Kini

Abstract

The digital age has significantly impacted shopping behavior, with online shopping becoming increasingly popular among young people. Convenience, accessibility, price, transaction security, and confidence in online stores contribute to increased interest in online shopping. Online marketing involves distribution, promotion, and pricing strategies.The study explores the impact of online shopping on teenagers' interests and behavior, considering factors like convenience, accessibility, price perception, trust, and social influence. It also examines customer satisfaction in online shopping, focusing on site security, communication, design, and transaction ease. The research aims to understand how online shop dynamics affect teenagers' online shopping frequency