Analisis Kepuasan Pelanggan Terhadap Penerapan Sistem Self Service Di SPBU (Stasiun Pengisian Bahan Bakar Umum)

  • Joko Tri Nugraha Tidar University, Magelang
  • Wahidah Nuraini Tidar University, Magelang
  • Febri Satriaji Tidar University, Magelang
  • Oktavia Choirunnisa Tidar University, Magelang
  • Anjelika Pingkan Puspita Dewi Tidar University, Magelang
  • Bintang Samudera Jati Tidar University, Magelang
Keywords: Satisfaction; Self-service; Gas-Station

Abstract

In this modern era, gasoline-fueled vehicles are still the rage. Oil-fueled vehicles have been an integral part of human life for centuries. Fuel engines offer proven performance and reliability, making them a popular choice for various types of vehicles, from motorcycles to cars. Refueling is also not spared from daily use, especially in this study which prioritizes the satisfaction customer of self-service refueling at A. Yani gas station. Data analysis was carried out using quantitative methods. At the sampling stage, this research is carried out by conducting data filling / questionnaires to Untidar students of the State Administration Science study program class 23 who have refueled at SPBU A Yani. Testing on 66 samples obtained. The results of this study indicate that the self-service system is quite attractive and satisfying to customers.

Published
2024-06-05
Issue
Vol. 1 No. 1 (2024)
Section
Articles